AI is a General Purpose Technology with the potential to transform multiple industries and impact society as a whole. This introduces the need for companies to innovate rapidly to stay competitive, and one promising approach is to link generative AI models with company-specific data assets through retrieval-augmented in-context learning. This allows businesses to create custom AI models that can generate more accurate and relevant output, improving their data security and privacy, and staying ahead of the curve in the rapidly-evolving landscape of generative AI.